A few days ago, we added some small red text to the photo collection page of the ad placement process on our classifieds websites. This red text said, “Be sure to describe your photo.”
The reason we added this little reminder is because we have been noticing a lack of photo descriptions in people’s ads across the board. We always wondered why this was…why aren’t our members describing their photos while uploading them? We kind of chalked it up to not really knowing how important it is.
As people who are pretty involved in the web, we know the power of a good photo description. You see, so much of the internet these days has to do with search. Every bit of text on a website is read by a search engine and text that is located close to a photo is generally perceived as describing that photo. Why is this important? Well, because if you are placing an ad, the assumption is that you want people to view that ad. By adding a photo and describing it, you are opening your ad up to a whole new world of search…image search.
If you don’t already know, Google, Yahoo!, Bing, etc…all have really powerful image search capabilities. These capabilities can bring people who are interested in your product right to your ad’s doorstep.
Here is an example: Say you have a 1999 Kawasaki KX 125 for sale. You place an ad on our website, CycleLeeg, in hopes that you sell your motorcycle. You write a great title and description and drive many visitors to your ad by way of the regular search in search engines. Did you know that if you simply ad a photo with a good photo description, you could drive even more visitors via the image search section of the same search engines? The next time someone is using Google Image Search, looking for a picture of a Kawasaki KX 125, they may very well see your ad photo. If they click on the photo, they will be brought to your ad. It’s so easy to do and it doesn’t even cost anything.
So, next time you place an ad, make sure you do two things; upload at least one photo and be sure to describe it. We even put some nice little red text there to remind you.
Incoming search terms
- describe a photo
- HOW DESCRIBE A PHOTO
- describing photo
- describing a picture
- describing my photo
- describe photo
- describe an important photo
- how to describe my photo
- l florence01th@gmail com
- martin nielsen@live com