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Boosted by its coverage of the NBA playoffs and the first two rounds of the Masters and U.S. Open golf tournaments, ESPN in its fiscal-year third quarter did some heavy lifting for The Walt Disney Co., nailing down ad sales revenue increases that helped offset a flattening trend at the broadcast unit.

A day after Viacom sounded the alarm on a softening ad sales market, Comcast issued a similar warning, as the cable giant reported that its second-quarter ad revenue dropped 2 percent versus the year-ago period.

Discovery Communications is throwing its weight behind a new initiative designed to encourage students to work toward developing green solutions for their schools, homes and communities.

Viacom president and CEO Philippe Dauman said the scatter market died down midway through the second quarter, undermining an already conservative outlook

National Geographic Channel has upped Brad Dancer to senior vp of research & digital media

Plans extensive coverage of the Summer Olympic Games highlights on its live daytime editions of SportCenter,

The Big Five English-language broadcast networks, through the first eight weeks of the summer season, are cumulatively drawing 1.2 million more viewers per night than last summer.

As a framing device, USA Network’s “Characters Welcome” tag may have stirred the scorn of USA’s rivals when it was first introduced three years ago. In the period since June 2005, when NBC Universal president of cable entertainment/cable studios Bonnie Hammer took the wraps off the new brand campaign, that scorn has likely turned to envy.

The NFL Network has signed a three-year, cross-platform deal with the Courtyard by Marriott chain, the first nonofficial NFL partner to sign a multiyear deal with the football network.

The brooding centerpiece of AMC’s critically acclaimed original series Mad Men returned to the tube Sunday night to his biggest audience yet,

Disney Channel added a new dimension to the Hannah Montana phenomenon Saturday night, as a 3-D concert film starring Miley Cyrus’ alter ego delivered an eye-popping 5.86 million viewers.

Just a year after taking the reins as president and general manager of TLC, a move which was predicated on Discovery Communications’ relocating the network from Silver Spring, Maryland to Los Angeles, Angela Shapiro-Mathes has been let go, effective today.

The finale also averaged 2.3 million adults 25-54, securing cable’s top delivery of the demo on Tuesday night

SNY, the cable TV home of the New York Mets and New York Jets, has become the official home of the Big East college conference, and beginning this September, will feature more than 800 hours of Big East sports programming.

http://www.fanclubsf.net/T4Trailer.flv Movie info Title: Terminator Salvation Launch year: 2009 Type: Sequel Main characters: Christian Bale as John Connor Anton Yelchin as Kyle Reese Josh Brolin as The Terminator Roland Kickinger as T-800 Synopsis: Set in post-apocalyptic 2018, John Connor (Bale) is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future Connor was raised to believe [...]

Mediaweeks Marc Berman, the Programming Insider, and senior reporter Alan Frutkin report from this years TCA summer press tour. In this installment, the two cover the NBC presentations, as well as select, upcoming cable schedules. Also, check out exclusive video coverage.

Serves up 7.06 million total viewers Monday night (July 21)

Stats fueled by the return of its indefatigable original series Monk and the third-season premiere of Psych

Jon Diament will oversee all sales and strategy for sports ad sales, sponsorships and promotional efforts for all Turner Sports properties,

Telecasts for the first half of the Major League Baseball season averaged a 4.5 household rating in the New York market, up 3.2 percent from last year’s first half.