Page 2

The latest news and information from Mediaweek.com

Total news: 93
Last news: August 28, 2008 07:10:00

Total news: 8
Last news: June 3, 2008 14:36:09

Seinfeld will receive $10 million for his participation in the effort, which will also star Bill Gates, the WSJ reported

ESPN and Major League Baseball Advanced Media announced Thursday that they have extended their new-media rights deal

Facebook has begun testing three new ad placements designed at helping brands better tap into the site’s social nature while also balancing users’ desire to stay within the site’s confines for as long as they’d like.

Turner has rolled out a new Web applications geared for golf fans who can’t get to a TV but hope to monitor their favorite players and tournaments in a live a manner as possible.

NBCOlympics.com on MSN has set records for uniques, page views and streams. It attracts an average of more than 6 million users daily, who stay close to 15 minutes per visit and spend 20 minutes when consuming video

Sony Pictures’ original Web content hub Crackle has launched an original branded entertainment series featuring some recognizable, though arguably b-list talent

Now however, after SI.com registered a complaint, Nielsen says SI.com has actually been the fourth most trafficked site during the summer games

In a news conference at Europes biggest video games fair in Leipzig, Electronic Arts said the new version of the Sims would allow players greater control over the personality of the characters whose lives they control

When it comes to social-media sites, current ad network targeting methods are falling short in the eyes of Andy Monfried, CEO of Lotame

Almost two-thirds of the top 30 newspaper Web site list recorded double-digit percent increases in unique traffic in July, according to the latest data from Nielsen Online

Georgias Interior Ministry said the action was not anti-democratic, but Russian broadcasts could not be allowed to "scare our population"

In July, MSN/Windows Live Search generated 951,882 queries, down 10 percent from the volume handled during the same period a year ago, per Nielsen Online

Online Publishers Association concluded that consumers are more likely to take action after viewing ads on local media sites, such as local newspaper, TV station and magazine sites compared to other local online sites

On Sept. 7, the opening Sunday of the NFL season, CBSSports.com plans to premiere the 90-minute Fantasy Football Today live at 11 a.m.

Centered around a fictional presidential candidate who will place much of his campaign’s strategy in the hands of Web viewers

WashingtonPost.com and corporate sibling Newsweek.com will partner to produce seven hours of live video footage each day from both the upcoming Republican and Democratic Conventions—and for the first time, reporters from each site will use cell phone cameras to capture live interviews and highlights for both events.

Former CBS and Yahoo Media executive David Katz today (Aug. 18) unveiled SportsFanLive, a community Web site targeted at super-passionate sports fans, which attempts to blend elements of news and social networking.

Flirting since last year, the makers of the video game industrys most popular franchises, "Madden NFL" and "Grand Theft Auto," moved closer to marriage Monday

Biensimple.com is a wiki-based site for the U.S. Spanish-language community

Sony does not plan to announce price cuts to its flagship PlayStation 3 games console at Europes biggest video games fair in Leipzig, Germany, next week