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The latest news and information from Mediaweek.com

Total news: 97
Last news: November 20, 2008 17:54:00

Total news: 10
Last news: November 1, 2008 17:36:30

Lifetime Networks has acquired Roiworld, a Korean company which manages a popular teen-targeted Web site which enables users to virtually dress up avatars—i.e. the digital version of dressing up dolls.

Michael Barrett, who formerly led Fox Interactive Medias ad sales, has become CEO of AdMeld, a startup service that handles publishers ad network relationships.

Michael Barrett, who formerly led Fox Interactive Medias ad sales, has become CEO of AdMeld, a startup service that handles publishers ad network relationships

Heroes: Destiny, a spin-off of the NBC prime time hit, spans three different platforms--online, TV and mobile

Microsoft has installed longtime Time Inc. veteran sales and marketing veteran Robin Domeniconi to serve as the new vp, U.S., Microsoft Advertising, which encompasses managing sales efforts for virtually all of the company’s digital brands, ranging from MSN to Live Search to Xbox Live.

Soft advertising and a difficult economy forced outdoor company Lamar Advertising to temporarily suspend its digital rollout in 2009. Compared to the 400 billboards the company converted to digital this year, next year that number will fall to 100.

MTV Networks has announced a partnership with Clearspring Technologies, a McLean, Va.-based company, which specializes in building, distributing and delivering ads within widgets—i.e. mini-Web content packages that users can grab and transfer to multiple Web sites.

The election of Barack Obama has sent Americans scrambling for keepsakes of the historic moment, creating lines outside printing plants for yesterdays newspaper editions. It has also led to a small flurry of a new kind of keepsake: CNN has registered thousands of orders for T-shirts carrying the headline from the site reporting Obamas election victory.

Google executives elected to terminate the deal on Wednesday (Nov. 5) rather than face a possible prolonged battle with the U.S. Department of Justice

If theres one constant in the never-ending battle over Web metrics, its complaints about measurement panels. Upstart Quantcast is betting it can turn that discontent into a thriving business by supplementing panels with server-level data from sites themselves. The hard part: the approach requires publishers to put a small piece of code on their sites.

National CineMedia is extending its FirstLook preshow program from the big screen to the computer screen with the Nov. 5 launch of its new Web site (ncm.com). Intending to create an interactive entertainment and social media destination for consumers, NCM is also hoping to build an integrated marketing platform and gateway for advertisers.

Americans logged onto the Internet in massive numbers on Nov. 4 to track the conclusion of a historical presidential race, which in turn yielded historic online audience numbers for several major news sites, according to figures released by Nielsen Online.

Despite the protests of broadcasters, numerous organizations and lawmakers, the Federal Communications Commission passed a rule allowing unlicensed, personal-portable devices to operate in the television spectrum known as "white spaces."

Despite the record-breaking funds raised by President-elect Barack Obama, total political spending for the election will come in below expectations. According to preliminary estimates from Borrell Associates, overall spending will total $2.16 billion, with about $2 billion spent on traditional media, including TV and radio and $17.9 million spent online.

Initiatives Innovations division is testing out the advertising potential of wireless digital picture frames. The test, for Initiative clients such as Lionsgate, Dr. Pepper, Snapple, Carls Jr., Hardees and Kia Motors, is being conducted with Frame Media, a company that is working to develop the emerging medium by offering consumers hundreds of channels of content that can be streamed on the Wi Fi-enabled digital picture frames, right alongside the family photo album.

Officials at the Condé Nast-owned bridal sight said the new section will consist of service pieces that address various etiquette questions for both traditional and non-traditional weddings

NBC Universal is losing its digital czar. In a memo circulated Monday, chief digital officer George Kliavkoff announced he is stepping down at years end. He did not specify his next move, but the memo indicated it would have an entrepreneurial angle.

Launched back in October of 2007 by former Meow Mix CEO Richard Thompson, zootoo.com has recently inked pacts with endemic brands such as Petco, Hills Science and Pedigree

On Nov. 4, a link to an election-themed episode of the animated Nite Fite was distributed within the top upper right hand ad position on YouTube as the result of a campaign purchased by Starburst

MySpace and MTV Networks have announced a partnership designed to help both companies monetize MTVN’s copyrighted content that users post to MySpace using an ad insertion technology created by the startup firm Auditude.