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The latest news and information from Mediaweek.com

Total news: 106
Last news: September 3, 2008 16:13:00

Total news: 8
Last news: June 3, 2008 14:36:09

Even the webcast choices come with choices. You can switch among the regular player, an enlarged view or a four-screen picture-in-picture version (for that one, you either need a giant screen or very good eyes).

Revision3, the online video firm which produces and distributes original shows such as Diggnation, has acquired the rights to Hak5, a grass roots Web series centered on do-it-yourself, at home IT projects.

In marriage of traditional and new media, Premiere Radio Networks announced Wednesday the launch of "The iTunes Download," a weekly syndicated radio program.

The firm, which produces its spending estimates in part by culling together various predictions from top researchers in the space, now predicts that online ad spending in the U.S. will reach $24.9 billion, down slightly from the $25.9 billion forecast issued last March.

Yahoo and the fast growing political-junkie-aimed Web site Politico have partnered with The Denver Post and St. Paul Pioneer Press--hometown newspapers in the two cities set to host the upcoming Democratic and Republican conventions--to host a series of eight public political forums, each of which will be streamed on both partner sites.

While many agency executives are on vacation, some are busy teaching a crash course in ad economics. The students: attorneys with the Department of Justice.

Two year old MOG, a social networking/blogging Web site aimed at music lovers, has announced the formation of the MOG Music Network, which aims to aggregate ad inventory from various mid- and long tail-sized music sites and blogs.
 

With spending on out-of-home media poised to all but double by 2011, networks are eager to get a better handle on the relative effectiveness of television advertising when it’s viewed outside the confines of the family room.

Cable network PBS Kids Sprout is letting some of its more engaged viewers play programming consultant.

The news purveyor is getting ready to launch a social network site in an effort to better engage consumers by adapting to evolving media consumption patterns. Currently in beta testing the planned launch of TimesPeople (a working title) is set for early fourth quarter.

Traditional media companies looking to the growing array of third-party ad networks as a panacea for unloading their remnant digital inventory might want to first speak with Rodale’s Mary Ann Bekkedahl.

MommyCast, one of the first breakout podcasts in the nascent medium, is graduating to video.

American sports fans are turning to the Web to follow the 2008 Summer Olympics in droves, setting as many records as have the Olympic swimmers over the first four days of the Beijing games, according to figures compiled by Nielsen Online and NBC Universal.

Despite a raging debate in the online advertising world over whether ad networks are good or bad for the industry, Web publishers are selling a much larger proportion on their inventory via networks than in recent years, according to a new report issued by The Interactive Advertising Bureau and the consulting firm Bain & Company.
 

By the time he graduated from MIT, Jeff Ma already had led a life many guys dream about. His card-counting prowess at blackjack tables during wild weekends in Las Vegas and Atlantic City won him and his college buddies millions of dollars, inspiring a best-selling book and the recent movie "21."

Microsoft executives have been making the rounds at talent agencies and production companies in recent months in hopes of licensing exclusive original video programming for the portable media player, which has struggled to get traction in the marketplace.

NBCs blanket coverage of the Beijing Olympics will be the widest online distribution for a sporting event in history

Will be released Sept. 30 on DVD and Blu-ray Disc, Paramount Home Entertainment is expected to announce Friday

NBC plans to stream live a whopping 2,200 hours of the Olympics on the Internet, but it isn’t making it so easy for certain segments of the Web universe to access this coverage – including Cablevision’s roughly 3 million plus subscribers.

The three-month test with an undisclosed roster of clients is part of a partnership between the Microsoft-owned Web agency and Pluck, a social-software services provider