Technology

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Blog of Jeremy Morgan, a Portland Oregon Based SEO and Internet Marketer. Free SEO info updated daily.

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Bloggers of the world, share!!

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Last news: June 24, 2008 02:27:47

The question I’m asked frequently - “how can I optimize my flash site for SEO?” now will have a better answer. Generally I advise people on how to optimize flash but I still advise excessive use of flash. It looks like that may not be much of a problem soon.
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Posted by Scott Johnson, Chief Marketing Officer

We continue to help educate the market about the opportunities gained from embracing mobile marketing. I will be speaking at the ADMA Forum about how including mobile in the marketing package can help enhance campaigns. I have some interesting case studies to share from our experience with leading local clients.

Please also visit our stand in the Mobile Marketing Pavilion as I will be demonstrating www.campaignmobile.com. If you would like to see how Campaign Mobile empowers agencies, web developers and brands with the capability to manage their mobile-marketing campaigns please drop by and ask for a demonstration of the platform.

To find out more about ADMA Forum follow this link www.admaforum.com

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Last week I read the book small is possible. Its a great read, and I heartily recommend it to anyone who enjoyed books like The Tipping Point, The Wisdom of Crowds, The Omnivores Dilemma, and other books that powerfully explain the world from a new perspective.

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I was happy to learn on Monday that the Petaflop barrier has been broken. IBMs Roadrunner supercomputer achieved this feat with commodity hardware and open source software (including Red Hats Enterprise Linux).

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Posted by Horden Wiltshire, Chief Executive Officer

I recently spoke on a panel at Mobile Content World 2008 in Sydney with Dave Mallam (MD Cogs Media), Kerry Field (Director MindShare Interaction), Sasha Hunt (Head of Digital and Direct, BT Financial) and Cameron Wall (Technical Director, G-Nius Mobile Intelligence). The panel was ably moderated by Jim Shomos, writer/producer of Let’s Talk.

The panel session discussed “Using Mobile to Drive Brand Awareness” and all the speakers gave a different and relevant view on this topic. There was a broad discussion that covered everything from the challenges of mobile marketing campaigns in financial services, the different technologies and enablers for mobile campaigns through to the barriers to uptake for mobile marketing.

One of the comments I made during the panel was that from our perspective we are starting to see clients looking to integrate mobile across more than one element of the marketing mix. Over the last 12 months m.Net has integrated many mobile marketing campaigns into all the major media formats; television, radio, print, ambient, and web. We see mobile as having the potential to be the glue across the different media channels in marketing campaigns. Increasingly we see customers incorporating the mobile campaign across more than one channel. Recently we developed a mobile site for Toyota to promote their latest Camry range. The mobile site provided information on the range and allowed potential customers to register for a test drive. This mobile site was integrated into the television campaign via a key word that viewers could text to a short code. The same mobile site was integrated into a mobile banner campaign within the Yahoo!7 mobile portal. My belief is that this trend will accelerate over coming years.

All of the panelists in the session gave great insights into the market from their perspective and the audience were active throughout the discussion raising questions about the best ways to encourage education in the market place. One common theme throughout the panel and Mobile Content World more broadly was the high data plans from the carriers were one of the key barriers to customer adoption. The reality is that data charges are coming down quickly; even Telstra’s casual roaming post-paid plan has come down by 90% over the last 18months. The challenge however is that users still perceive that data costs are high. Based on overseas evidence I am confident this trend in pricing will continue and this augurs well for the future of mobile marketing in the Australian market.

I just read the story of Helmer, a Fedora 8 linux cluster in an IKEA Helmer cabinet. The story begins

3D computer rendering are very CPU intensive and the best way so speed up slow render problems, are usually to distribute them on to more computers. Render farms are usually very large, expensive and run using ALLOT of energy. I wanted to build something that could be put in my home, not make too much noise and run using very little energy... and be dirt cheep, big problem? :) no computer stuff cost almost nothing these days, it just a matter of finding fun stuff to play with.

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Business Week has written a series [1], [2], [3] of articles on the One Laptop Per Child project this week, and none are too favorable. I myself have blogged my disappointment with the apparent direction of the project.

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I first met Dr. Phatak at the Red Hat Summit in New Orleans in 2005. Dr. Phatak exemplifies what Amartya Sen lovingly calls The Argumentative Indian. Dr. Phatak is passionate, well educated, articulate, and most of all, sincerely committed to raising the standards in India to the highest levels. After spending time with him in Mumbai (aka Bombay), I truly envied those students fortunate enough to have him as a mentor and a teacher.

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This report is a summary of Zak Greants Open Source Initiative activities from April 13th to May 17th, 2008.

These Weeks

• Dropped the ball on my OSI volunteer work due to client emergency.
• Found great sysadmin to manage our infrastructure for us (I now just need to get budget approved.)
• Lightweight community service (chasing after the board on a private matter, answering a few community questions)
• Attended board meetings. Lightweight participation on board mailing list.

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No, this isn’t a joke headline, or something to entice you to click. Google has decided to open up (a little) of their algorithm. This is great news for some, and a surprising move by the world’s most popular search engine.

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Since buying out Yahoo! seemed too expensive, Microsoft is back again with another offer. Microsofts Statement:

In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo! Inc., Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft is considering and has raised with Yahoo! an alternative that would involve a transaction with Yahoo! but not an acquisition of all of Yahoo! Microsoft is not proposing to make a new bid to acquire all of Yahoo! at this time, but reserves the right to reconsider that alternative depending on future developments and discussions that may take place with Yahoo! or discussions with shareholders of Yahoo! or Microsoft or with other third parties.

There of course can be no assurance that any transaction will result from these discussions.

From AllThingsD:

The software giant would not give details, but sources at both companies said it involved Microsoft buying Yahoo’s search business and the ad business related to text-based ads.

Kevin Johnson also posted an internal Microsoft memo on News.com.

Sometimes I want to declare victory and go home. Of course, thats usually an admission of defeat, but I really think that with news like Verizon Embraces Linux, that the penetration of Open Source into every sector of computer-using society (which would be ... everything) is inevitable. Weve started the snowball down the hill, and theres no stopping it. Not that we would want to! But neither can the foes of Open Source stop it either. - [Read more]

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Last month I was honored to be a keynote speaker at the Conference on Software Engineering Education and Training (CSEE&T) annual meeting. Open Source has become a major topic on campuses, not just the enterprise, and I was delighted to meet with some of the leaders in setting the agenda for software engineering education.

When I was a student in the School of Engineering and Applied Science at the University of Pennsylvania, I did not give to much thought about how the faculty chose to teach Sorting and Searching and not DOS for Idiots or why the core curriculum was constructed in one way and not another. At the time it all seemed like useful and exciting stuff to me, and I learned it all (as best I could).

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Part of the reason so many people beg, borrow, and steal for search engine traffic is because so many people have the same thin business models offering the same stuff. Rather than thinking of ways to differentiate or look within for ways to increase value, we figure just getting a couple more links will be all we need to do well. And it may be in the short term, but that is not enough to stay competitive.

Most websites are not set up to convert...even many well known sites ran by marketers (who should know better) do a poor job of converting. And improving conversion rates means you can buy more traffic or brand exposure (affiliates, AdSense, direct ads, paid search, partnerships, and public relations). When I changed the business model of this site there was an initial rush of sign ups, but then that fell off quickly. By spending a couple hours of research, writing, and marketing on this site I have since doubled the daily number of sales, not once, but twice.

At a minimum there are still 3 big holes in my sales process which need improved. But within another month or two I can see the daily rate of new sales with a recurring model exceeding the sales rate from a one off product that was sold at a cheaper price point. It almost seems criminal when you think how hard it is that we have to work to gain mindshare and marketshare, and then just throw away the value by not optimizing our sales process and sales funnels.

My wife is at a conversion conference hosted by these guys. Hopefully I can bug her to make a post or two about all the stuff she learns. And hopefully she can help double our daily conversions again, at least until we sell out.

I recently got myself a Flickr Pro account, and have been using Flickr for more of my photos. I find myself more and more annoyed at the rough edges in the Flickr user interface. For example, when you want to delete a tag from something, you click on the [x] to the right of the tag. Flickr asks you "Do you want to delete the tag?" Cancel/Ok:

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